About Us
“A sustainable athleisure brand that believes in channelizing the power from within to make this planet a better place to live because the time is now!”
THE AMAANI STORY
Amaani Athleisure was founded in 2020 by two Indian sports management graduates – Vrushank Thakor and Suraj Shetty, despite having different career paths shared a vision to restore this planet by upcycling the world’s most excessive waste – Textile Waste and turning it into a sustainable business opportunity. With rigorous research in material science and ethically sourcing the eco-fibers, we bring you the finest and the comfiest athleisure wear that is good for you and good for the planet.
Our Vision
The seed of our belief system is that eco-athleisure wear can become a medium to make this planet a better place to live, developing the walkway to sustainability and thereby promoting the fitness of one and all.
Our Mission
We at Amaani Athleisure aim to provide high-performance eco-wear made out of up-cycled eco fibers. It benefits the Earth and has proved to be highly comfortable for the residents of this planet – our customers. We are building an ethical brand that does justice to the world of fitness and fashion.
Our Values
The word – ‘Amaani’ has different connotations like ‘peace’, ‘wish’, or ‘hope’ when combined with our brand identity – the Celtic Symbol ‘Ailm’, which represents pure inner strength and the power we possess – one gets the idea behind Amaani Athleisure; being hopeful for a healthy and happy world by channelizing the power within.
Our core value system incorporates:
- Sustainable product
- Promoting fitness
- Ethical business practices
- The welfare of the planet and the people
- Leaving a green footprint that impacts life and the living
We pledge by these and believe that to win, all we need is a little extra push from ourselves i.e. “Amaani-the power from within”. Thereby, channelizing our inner strength to thrive and achieve our goals.
Come, join this sustainable movement to make this planet a better place.
